To Be Elected Best Italian Startup by Startup Village 2021

ICE Agency is an important contact point for Italian companies, as it promotes Italian products and services and helps startups grow in international markets, facilitating foreign investments in Italy.

The agency’s support allowed us to take part in the event “Italian Trade Agency Pitch Session at STARTUP Village 2021”, which took place at the Skolkovo Innovation Center. Here, To Be was elected the best Italian startup.


Danilo Fattorini - COO To Be Srl

“Receiving the Italian Star title with the highest score from the judging panel is a great success for our startup”.


These were the words of Chief Operating Officer Danilo Fattorini, who highlighted the importance and great timing of this opportunity, which came in a moment of solid growth and internationalization for To Be.


This success guaranteed To Be access to the Skolkovo Softlanding program, which will start in October 2021.

Skolkovo Technopark is the biggest European Innovation Hub supporting Startups in the IT, Energy, Industrial Technology, and Biomed sectors. This platform, thanks to specialized and highly skilled teams, analyzes and looks for startups that have the most potential and that aim at expanding their business in the Russian market, with the purpose of building a network of investors. Within this structure, it is possible to have access to several offices and laboratories, other than to cultural events and conferences with successful scientists and entrepreneurs.


Skolkovo Ventures, the first Russian investment fund, supports these initiatives and provides banking, corporate development, and consulting services, so that foreign companies more easily enter the Russian market.

hacker attacks security

Digital Threats: LiFi’s Answer to Hacker Attacks

Connect one or more computers to the internet extremely fast without the risk of external hacker attacks.

How important is cybersecurity to the digital transformation process?

According to a study conducted by Cybersecurity Ventures, cybercrime will leave a significant impact within 2025:  an amount of about 10 trillion dollars will go to fight cybercrime, an annual increase of 15%. This data is concerning for many companies, that find themselves having to implement several costly security measures to counter the increasing external hacker attacks.

To meet companies’ needs, LiFi S would represent an ideal solution to significantly reduce cybercrime. It is a wireless system that provides a fast, safe, and sustainable connection, that can reach a speed of 1 Gbps without emitting radio waves. Thus, this system is free from electromagnetic pollution, external hacker attacks, and interference problems.


How Does it Work?

The main innovative characteristic of this technology lies in data transmission through light wave modulation, thus offering benefits such as high-speed, large bandwidth, security, and sustainability. A LiFi S installation can transmit and receive data at a very fast rate, without issues of band saturation, signal interception, or electromagnetic pollution because of radio waves.

Taking all these benefits into account, it can be stated that LiFi S is the ideal solution to the corporate world’s needs, where cybersecurity must be elevated and the number of devices having access to the network must be well defined. This technology would offer a connection whose speed and quality are unprecedented. Converting light sources into hotspots that collect and transmit data is, therefore, the best option to guarantee security and privacy in work activities.

Cambellotti Museum

Cambellotti Museum Becomes Digital Thanks to To Be!

Cambellotti Museum, known for being a place of culture and shared creativity, invested in To Be’s Li-Fi technology to become more innovative, digital, and inclusive.

“The museum is home to sculptures, drawings, books, ceramics, medals, and even posters and letters documenting the bond between Duilio Cambellotti and our territory. At the core of the collection, we find original drawings and sketches, made in tempera, pencil, and china, narrating the creative journey of the “Redenzione dell’Agro” in 1934, realized by the artist for the Latina Government Palace, which today is the prefecture in Piazza Della Libertà.”


To Be’s team at the inauguration of the LiFi installation at Cambellotti Museum.


The strong tie between To Be and the city of Latina is at the core of our relationship with the museum, with which we share the willingness of bringing innovation to Latina, in a way that could enrich visitors’ experience. LiFi G solutions allow data transmission and information in a specific area through LED light.

Within the Cambellotti Museum, a total of 14 LiFi Zones were installed, that can be recognized thanks to walkable floor signs. These signs also indicate the code associated with the area. Each area corresponds to specific content. One can simply download the related App, allow access to the camera and position their device under the light source to access a new world of multi-media content.

We thank our partners XAL, for choosing lighting bodies, and TecnoElectric for the installations.

Francesco Paolo Russo Next Generation EU

To Be Joins the Challenges of the Next Generation EU

“The digital revolution represents a great opportunity to increase efforts for productivity, innovation, and employment in Italy. It would also help provide wider access to culture and education and bridge the disparity gaps in our territory. “

These were the words of our CEO Francesco Paolo Russo and of our Marketing Manager Annalisa Milani on the occasion of the event “Conference on the future of Europe after the PNRR: Challenges of the Next Generation Eu”


Francesco Paolo Russo - CEO & Founder To Be Srl

The National Plan for Recovery and Resilience includes a series of reforms to increase cybersecurity, and digitalization and to promote a better-structured system.

LiFi solutions and their applications in schools aim at helping the education system guide students through personal growth, bringing sustainable and safe innovation. Being sustainable, LiFi falls within fifth-generation connections.

Thus, LiFi technology fully fits Galletti Decree’s parameters. As stated by the minister, more steps will be taken to define accurate parameters on electromagnetic field exposure, to ensure citizens’ safety.

With the objective of implementing infrastructure with low electromagnetic emission for scholastic digital services, we implemented our LiFi solutions in several schools thanks to the support of specific funding projects that aim at reducing radio frequency emission in scholastic infrastructure. These solutions increased the bandwidth and the quality of services.

Our team is working to pursue the LiFi Revolution, with the hope of bringing the light of innovation to several Italian schools.

To Be-LiFi-Castel del Monte

Castel Del Monte Chooses LiFi!

The potential applications of LiFi within museums allow the creation of an innovative communication system, providing visitors with a unique and innovative experience. Through LiFi G installations, To Be offers several proximity services that contribute to the promotion of museum exhibitions and our cultural heritage in general.

Castel Del Monte decided to initiate a digitalization process to enrich its visiting experience by creating ties between the digital and the physical. The initiative falls within the Piazza Wi-Fi Italia agreement protocol, signed by the Minister of Economic Development, the Region of Puglia, Alta Murgia National Park, and Infratel Italia. This agreement protocol aims at building solid networks among municipalities, public institutions, big companies, and private organizations handling public outdoor spaces; and at implementing new free Wi-Fi zones through proximity access point installation in cultural points of interest.

The project of innovating the site of Castel Del Monte, one of the most important Italian museums, saw To Be working on the implementation of several LiFi Zones, that, through a specific app, guarantee access to countless multi-media contents.

LiFi sicurezza attraverso la luce

LiFi: Security and Sustainability in Schools

Light sources become potential data transmitters. Schools enrich themselves with an inclusive, intuitive, and simple service. Students gain new academic tools.

LiFi is a sustainable technology that is able to eliminate the risks of electromagnetic pollution and drastically reduce the energetic impact of the telecommunication and illumination engineering industries. This technology incentivizes the usage of cutting-edge LED lamps and eliminates the energy consumption related to radio wave emissions.

The objective is to experiment with new high-speed technologies characterized by minimal or nonexistent radio-frequency emissions.

The Li-Fi (Light Fidelity), which consists of the transmission of data through the LED light, offers a faster, more stable connection that does not present issues related to interferences and to bandwidth saturation. Moreover, light can be enclosed in a specific area, so that the risks of potential external hacker attacks are reduced. Differently from other kinds of Wi-Fi technologies, Li-Fi does not emit radio waves, therefore avoiding interference issues with other devices.

Our team is developing and introducing different solutions to the market, among which there is Li-Fi S (Streaming), which is a system for the bidirectional connection of one or more computers to the internet. This system is made up of illuminated bodies equipped with Li-Fi technology and with USB keys that are able to receive and transmit the signal.

Li-Fi S represents a concrete answer to the need of reducing our exposure to high-frequency electromagnetic fields (RF) as much as possible. More in general, this system aims at improving energy efficiency in schools, guaranteeing an unprecedented, fast, secure, and sustainable connection to the students.

Thanks to the dialogue with several educational institutes, our LiFi Zones will offer a Li-Fi connection within the classrooms.

The Li-Fi first projects in schools will most likely be launched in the Marche Region, which is the first administrative body to give municipalities the chance to adopt the latest and most innovative Green technology working on data transmission. But we also welcomed with great enthusiasm the willingness of Rome's Mayor Virginia Raggi to make the Capital a smart and innovative city by bringing the Li-Fi technology to several schools.

We are ready to spread light and innovation!

Museo Giovanni Barracco

Barracco Museum: How LiFi Changed the Exhibition Rooms

The Museum of Ancient Sculpture "Giovanni Barracco" is one of the first worldwide to implement LiFi technology to enhance its exhibition. The Museum and To Be'S shared objective is to enrich visitors' experience by combining the physical, the digital, and the rich art collection. The project, co-funded by the European Union, aims at implementing “New Kinds of Visiting Experiences at the Museum of Ancient Sculpture Giovanni Barracco”. In collaboration with DB Ingegneria dell’immagine Srl and Tecno Electric Srl, and as winners of the contest  POR FESR 2014-2020 “L’Impresa fa Cultura”  promoted by Regione Lazio, we installed four LiFi light sources in the main exhibition room.

Francesco Paolo Russo - Founder & CEO To Be Srl

Every LED lamp, emitting modulated light, generates a LiFi Zone associated with a unique code. Thanks to a specifically designed app, mobile devices that are located in the LiFi Zone can receive multimedia content related to the exhibited works or the visit.

luce LiFi

RAI Culture and Li-Fi

LiFi joins the informative “STEM” program Rai Culture. With the science communicator Davide Coero Borga, we had the opportunity to tell the story and evolution of this wireless technology, which uses LED light modulation to transmit data.



Progetto Scienza – STEM is Rai Culture’s informative science program. In Progetto Scienza, Davide Coera Borga meets several innovation and research experts at a global level. This program aims at showing people how science and technology can improve our lives and how they can be a good investment for the future of the youth.

STEM (Science, Technology, Engineering, and Mathematics) is everywhere, even where we don’t think there is. The episodes of this program want to show countless STEM fields of applications.

In the third episode, the focus is all on light and its potential. Among the solutions that the program talks about, we find our innovative technology: Li-Fi, which stands for Light Fidelity.


“Light is very important to us. Not only does it illuminate our space, but it also makes it alive.”- With these words, our CEO Francesco Paolo Russo embarked on a journey with Davide Coero Borga, in which light and innovation were the protagonists.

Li-Fi is a wireless technology that uses light modulation to transmit information. It is an innovative method of wireless data transmission that works through the signal emitted by every LED source: a 0/1 sequence non-detectable by the human eye that allows data transmission. Li-Fi falls within “5G connections” and is a fast, secure, and radio-wave-free technology. Li-Fi is emblematic of light making space alive.  All the LED sources are potential data transmitters, and every device is a potential user.

Li-Fi can have several fields of application. For example, with computers, Li-Fi can allow a bidirectional connection to the network, with the name of LiFi S (streaming). Computers, equipped with a USB key, are able to detect and elaborate the signal emitted by the illuminating body, and, in turn, can upload data to the modem, which is actually the illuminating body itself. This light source is equipped with a photosensor that can detect Li-Fi signals.


The beauty of this technology is that it can be applied to so many different sectors: from retail to marketing of proximity to cultural heritage, continuing with healthcare, cybersecurity, smart city, energy & utilities, and so on.

To watch the episode on RAI Play, you’ll find Li-Fi at the minute 30:

Contact us to learn more about Li-Fi!


To Be International: The Li-Fi Light in Europe


The Light of innovation is looking at the European Market

The Lazio Region announced the contest Bando POR/FESR 2014-2020Incentives for acquiring support services related to internationalization processes of PMIs”, with the objective of supporting entrepreneurial realities in the development of internationalization processes, in entering MPIMI foreign markets and consolidating their presence.

As beneficiaries of the contest, we are proud to announce our efforts in entering European markets, particularly the Portuguese and Dutch ones.

More specifically, the “To Be International” project had an estimated value of 95 thousand euros and saw a contribution of 48.519 thousand euros from the European Union. The project involves trademark registration, our participation in five international events, a series of promotional marketing and communication activities, and the implementation of tailored consultancy and support activities from the Temporary Export Manager.

Thanks to this opportunity, we aim at taking the lead in the development of LiFi solutions in several market segments, such as the Cultural Asset, Retail, and School sectors. This would happen through collaboration with local partners. In particular, we would like to do the following:

  • Emphasize and bring to the surface the unique potential and characteristics of LiFi, especially to the eye of eventual foreign users (for example working in retail, transportation, and cultural institutions).
  • Develop solutions that will align with market needs.
  • Promote companies' ability to work with advanced solutions in sectors characterized by rapid growth and a strong technological presence.
  • Strategically position our company in the market taking into account technological developments that will launch the LiFi technology and its exponential growth in the market.

Are you ready to follow us during this new adventure? We will keep you updated!

Museo Barracco di Roma

Barracco Museum: Li-Fi Meets the Ancient World

Li-Fi, an innovative technology that allows fast, secure, and sustainable data transmission, lands at the Barracco Museum in Rome, breaking all traditional patterns and bringing a new kind of visiting experience.

Works to install LiFi solutions are in progress at the Barracco Museum. These solutions will be able to bring a new, engaging, and interactive visiting experience through multimedia content related to the exhibition, which will be directly received on visitors’ devices


This project carries a significant cultural, social and technological value, and it was co-funded by the European Union. QR codes and paper maps are no longer needed: one can simply position their device under the light source illuminating the collection to receive all the additional content.


To learn more about LiFi, read here

If you are interested in bringing LiFi to your or your children’s school, Contact Us.