The team
To Be was born from the ideas, passion and experience of the two founding partners.
Francesco Paolo Russo
Founder & CEO
Degree in architecture and specialised in Smart redevelopment strategies. General Director of ANGI – National Association of Young Innovators, Expert of the UniVerde Foundation’s CTS, President of Professional Service of the Rotaract Club of Latina, Member of the International Committee “Youth and Innovation for the Promotion of Integral Wellbeing” of the Pontifical Academia Mariana Internationalis, supporting member of the Ampioraggio Foundation
Raniero Pani
Co-Founder & CTO
Industrial expert with specialisation in electrical engineering, computer expert and programmer. Twenty years of experience in the field of lighting engineering and demotics, working with some of the world’s largest companies in the sector. An expert in LiFi technology.
Over the years, the team has grown, integrating new resources:
Mauro Piva
R&D Manager
Master’s degree in Computer Science with PhD from La Sapienza in Rome, MBA from “Collegè des Ingeniéurs”. Experience in successful companies and start-ups.
Annalisa Milani
Marketing & Communication Manager
Master’s degree in Marketing and Business Communication at Coris Sapienza in Rome, specialised in Digital Marketing at the Digital Combat Academy.
Giacomo Malandruccolo
PR & Business Developer
He combines his technical training as a Surveyor with decades of experience in the field with his innate skills as a PR & Business Developer.
Eleonora Bompieri
Art Director
Graduated in Industrial Design at La Sapienza in Rome, she continued her studies in branding strategy and experience design at Elisava in Barcelona; Master in video compositing at IED Rome and in UI at Talent Garden Rome. Strong in her transversal knowledge, engaged in the design of strategic and anticipative communications, she boasts experience with national and international, private and institutional clients.
Danilo Fattorini
Chief Operating Officer
MSc in International Business with a specialisation in Entrepreneurship & SME Management, he has been working for 5 years with several start-ups in the Netherlands, Portugal and Italy, dealing with the development of business plans, management and streamlining of internal processes.
Andrea Molinari
Tech Lead
Experienced Programmer, responsible for the development team. Experience in technology companies of various sectors as IT technical area manager.
and some interns:
Matteo Torella
Junior Front End Developer
Graduated in Information Engineering. He is in charge of front-end development of LiFi applications.
Frederik Norys
Master in Management student at NOVA Business School in Lisbon, is currently doing a research internship at To Be. The objective of his master’s thesis is to determine the potential of our LIFI G solutions for the retail sector. She will identify the main retail challenges through a qualitative analysis and test the potential of our services to solve some of these challenges.
The team is completed with structured collaborations of Senior Consultants who contribute qualitatively to the company’s success. In particular, to support us we have
– an Italian-Argentinian outsourced development team coordinated by Gustavo Salvini, a long-standing collaborator of the company;
– Dr. Flavia Weisghizzi, Head of Marketing at BIP spa, who, thanks to her great experience, supports the To Be team in strategic marketing decisions;
– Dr. Carmelo Paolino and Dr. Elena di Giusto who support the company on financial and management control aspects.