About us

We are a young, visionary team, eager to bring space to life through light thanks to Li-Fi.

We want to unleash the potential of light, to connect things and people in a sustainable way, to be a seed of innovation for a better world.

We are developing Li-Fi solutions to meet the growing demand for data traffic and to drive the transition to a fast, secure and sustainable connection that can be integrated with lighting systems that reduce energy consumption.

“Through Li-Fi, light no longer just illuminates a space, it brings it to life.” (F.P.Russo)

The team

To Be was born from the ideas, passion and experience of the two founding partners.

Francesco Paolo Russo

Founder & CEO

Degree in architecture and specialised in Smart redevelopment strategies. General Director of ANGI – National Association of Young Innovators, Expert of the UniVerde Foundation’s CTS, President of Professional Service of the Rotaract Club of Latina, Member of the International Committee “Youth and Innovation for the Promotion of Integral Wellbeing” of the Pontifical Academia Mariana Internationalis, supporting member of the Ampioraggio Foundation

Raniero Pani

Co-Founder & CTO

Industrial expert with specialisation in electrical engineering, computer expert and programmer. Twenty years of experience in the field of lighting engineering and demotics, working with some of the world’s largest companies in the sector. An expert in LiFi technology.

Over the years, the team has grown, integrating new resources:

Mauro Piva

R&D Manager

Master’s degree in Computer Science with PhD from La Sapienza in Rome, MBA from “Collegè des Ingeniéurs”. Experience in successful companies and start-ups.

Annalisa Milani

Responsabile Marketing & Comunicazione

Master’s degree in Marketing and Business Communication at Coris Sapienza in Rome, specialised in Digital Marketing at the Digital Combat Academy.

Giacomo Malandruccolo

PR & Business Developer

PR & Business Developer: he combines his technical training as a Surveyor with decades of experience in the field with his innate skills as a PR & Business Developer.

Danilo Fattorini

Chief Operating Officer

MSc in International Business with a specialisation in Entrepreneurship & SME Management, he has been working for 5 years with several start-ups in the Netherlands, Portugal and Italy, dealing with the development of business plans, management and streamlining of internal processes.

Andrea Molinari

Tech Lead

Experienced Programmer, responsible for the development team. Experience in technology companies of various sectors as IT technical area manager.

Valentina Di Marco

Back End Developer

Expert programmer with experience in start-ups & corporations. Within the development team, she also works as an IT PM.

and some interns:

Beatrice Sofia Borsa

Junior Front End Developer

A graduate in Computer Science from La Sapienza in Rome, she works with the team in the programming area.

Niccolò Di Filippo

Junior Web Content Strategist

Graduating in Economics and Management from Luiss Guido Carli in Rome, he collaborates with the marketing team in the creation of social content.

Frederik Norys

Master in Management student at NOVA Business School in Lisbon, is currently doing a research internship at To Be. The objective of his master’s thesis is to determine the potential of our LIFI G solutions for the retail sector. She will identify the main retail challenges through a qualitative analysis and test the potential of our services to solve some of these challenges.

The team is completed with structured collaborations of Senior Consultants who contribute qualitatively to the company’s success. In particular, to support us we have

an Italian-Argentinian outsourced development team coordinated by Gustavo Salvini, a long-standing collaborator of the company;

Dr. Flavia Weisghizzi, Head of Marketing at BIP spa, who, thanks to her great experience, supports the To Be team in strategic marketing decisions;

Dr. Carmelo Paolino and Dr. Elena di Giusto who support the company on financial and management control aspects.