Starting from January 6th, ancient art will meet sustainable innovation with the new LiFi project: a new way to experience art, a visit guided by light.

The Li-Fi project, which was promoted by Roma culture, Sovrintendenza Capitolina ai Beni Culturali, will bring Li-Fi to Museums: sustainable innovation will land at the Barracco Museum in Rome, with a cutting-edge visitor experience thanks to wireless technology. This project was implemented and presented by To Be Srl, DB Ingegneria dell’immagine Srl and Tecno Electric Srl and with the support of the European Union.

The project was one of the 43 winners out of a total of 126 participants of the Contest POR FESR 2014-2020 “L’Impresa fa Cultura”. This contest was promoted by Regione Lazio to enhance our cultural heritage through innovation.

The Barracco Museum is one of the first museums worldwide to implement LiFi, which stands for Light Fidelity. It is an innovative and advanced communication system that allows wireless data transmission thanks to LED light sources. This data is received by visitors through their mobile devices with a camera. To enjoy the additional content related to the art exhibition, visitors will simply download the specific app and will position their device under the LED light source.

“We founded To Be because we had a dream and a vision: to imagine a world where every light source can transmit data. This is our idea for LiFi Revolution. LiFi is a technology that allows data transmission in a fast, sustainable, and safe manner. During these first years at To Be, we implemented several projects in so many different fields thanks to the unique features and flexibility of this cutting-edge technology.”

                                                                    Francesco Paolo Russo, CEO & Founder of To Be

Introducing the Project

The project was presented on January 5^th, 2022, on the occasion of the press release that took place at the Barracco Museum, and that was moderated by Mr. Gianni Todini, Askanews director. After the greetings by Maria Vittoria Marini Clarelli, Superintendent of Cultural Heritage, several speakers intervened: Roberto Pollari, Head of the Cabinet of the Regional Council President Regione Lazio; Francesco Paolo Russo, Founder and CEO of To Be srl; Giancarlo Brasini, Project Manager DB Ingegneria dell’Immagine; Alfonso Pecoraro Scanio, President of Fondazione Univerde; Gabriele Ferreri,President of ANGI- National Association of Young Innovators.

The implementation of the project involved 14 selected points of interest. 9 of these are located in the rooms of the ground floor and the first floor, while the other 5 points are located in the ancient Roman House, its first structures dating back to the IV century A.D. The Roman House is located in the museum’s undergrounds, which will be reopened to the public on the occasion of this project, after being closed for more than 20 years. The accidental discovery of the ruins in the undergrounds can be traced back to 1899. They were brought to the surface during the demolition of the Renaissance buildings to implement a new road axis in Corso Vittorio Emanuele.

In addition, the Domus, which has been closed to the public since 2000, will be extraordinarily opened every day (only closed on Monday) until January 9^th, and, following, it will be open until the end of February on the weekend, from Friday to Sunday. The temporary reopening of the Domus, related to the LiFi project, represents the first step towards a complex and important journey to enhance the exhibition that will be developed in the next months.

This technology will be experimented with at the Barracco Museum until February 20^th, 2022, with the possibility of being extended.

To learn more about LiFi, read here.

If you are interested in bringing LiFi to your school or to your children’s school, contact us.