LiFi Art

LiFi Art is the flagship project developed to digitise the Cultural Heritage ecosystem. It was officially presented during the Ro.Me Museum Exhibition 2021 held at the Museums of Classical Art – Sapienza, University of Rome. It is a solution that was created as part of the ‘LiFi Zone Beni Culturali’ project financed through the ‘Campania Startup 2020’ call for proposals and supported by the POR CAMPANIA FESR 2014 – 2020 Plan.

In fact, Italy is the country with the largest number of sites included in the UNESCO World Heritage List. A heritage capable of nurturing a vital and very large productive fabric, which attracts millions of visitors every year, both national and foreign, but still lacks the technological and digital tools to meet visitors’ needs.

By exploiting the potential of Li-Fi, we have developed the LiFi Art project, which creates a new dialogue between physical and digital by offering the right content at the right time. The project is designed for the entire cultural heritage sector, from museums to archaeological parks, from permanent exhibitions to cultural events. Starting from the need of the world of Cultural Heritage to digitise the experience inside museums and cultural venues in order to offer more engaging visits and attract a younger target, we have worked on a Li-Fi solution capable of breaking traditional patterns and offering a new concept of visiting: while the user walks freely among the works of art, he will receive all the information directly on his smartphone, without the need for audio-guides or other tools.

LiFi Art is a solution that enables multimedia content, making the visit more interactive and inclusive.

LiFi Art also offers numerous additional services, such as the creation of thematic itineraries built by area of interest, historical period, and age group; way-finding services to guide the visitor inside the spaces, helping them to orient themselves, move around, and find the main points of interest or utility; and support services for people with disabilities to make the visiting experience enjoyable also for those who may have functional difficulties and have so far encountered barriers to access.

Thanks to its high precision in terms of geolocalisation and indoor navigation, LiFi Art makes it possible to develop co-marketing services and systems for enhancing the value of activities linked to the territory to involve the entire Cultural Heritage sector, with the aim of creating a network that also stimulates active participation.