To Be was one of the 24 innovative startups attending the SMAU fair in Paris, which took place from March 23^rd to the 25^th

SMAU fairs play a fundamental role when it comes to bringing together important actors of the European innovation system. Every year SMAU organizes events in Italy and many other countries that involve several companies from every sector at an international level.

SMAU and ICE, which is an agency that works on promoting and internationalizing Italian companies, allowed us to expand our network internationally and to dive into new great opportunities, such as potential collaborations with important bodies.

We were met by the vibrant and dynamic French innovation system. Accelerators, incubators, innovation centers, investors, and several institutions all work together to advance the growth and development of the entrepreneurial sector. Public and private efforts contributed to making France a fundamental player in the innovation system.

Our participation at the SMAU Paris Fair 2022 allowed us to introduce our solutions through speed pitching. We focused on LiFi Geolocation, which improves the geolocation experience through proximity content, and on LiFi Streaming, which creates a bidirectional connection thanks to light modulation.

We were honored to be welcomed to the Italian Embassy. We had the opportunity to take the first steps towards the development of solid Italian-French relations, that would result in a dynamic exchange of ideas and resources.

We thank everyone that contributed to making this an incredible experience, Lazio Innova and Regione Lazio for supporting us with the “To Be International” project, which was co-funded by the European Union and that provided monetary support, which amounts to 48.519 euros. We look forward to attending the SMAU Berlin Fair on April 27, 28 and 29.

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