How many times did we hear the phrase: “Italy is the homeland of culture”? How many times did we hear experts state that our country must have a more digital-friendly Cultural Heritage sector? Li-Fi might be a good solution.

  Li-Fi and art can work well together. Li-Fi, a system for data transmission through LED light modulation, will be a great tool to bring innovation to the Cultural Heritage sector.

    How can the Cultural Heritage Sector Become Innovative through Li-Fi? Li-Fi Art is the prominent solution for innovating, digitalizing, and enhancing our cultural heritage. The solution was officially presented at the Rome Museum Exhibition 2021 and originated from the “LiFi Zone Beni Culturali” project, which was funded by the “Campania Startup 2020” contest and supported by the plan POR CAMPANIA FESR 2014 – 2020. Li-Fi Art opened a new dialogue between the physical and the digital, offering the right content at the right moment. The project is designed for its application over the whole Cultural Heritage sector, from museums and archeological parks to permanent exhibitions and cultural events. Starting from the need of this sector to digitalize the tour experience within museums to offer a unique and engaging visiting experience, attracting more young visitors, we developed a Li-Fi solution able to break all traditional visit patterns and offer a new visiting experience. While users walk freely through the exhibition, they will be able to receive all the information related to the workpieces on their mobile phones, without using audio guides or other tools.  

  Thus, Li-Fi Art is a solution able to bring multimedia content into museums and make the visit more inclusive and interactive. In addition, it offers additional services such as the creation of specifically designed pathways based on the area of interest, historical period, or the visitor's age. These way-finding services help visitors navigate the exhibition and find points of interest and utility. LiFi art also offers support services to people with disabilities to enhance their visiting experience; this applies to the hearing and visually impaired people as well. In other words, LiFi art makes art more inclusive by breaking accessibility barriers. Thanks to the elevated geolocation accuracy that makes indoor navigation possible, Li-Fi Art allows for co-marketing and cultural heritage enhancement services, opening doors to network building and active participation.     Some great examples of museums embracing LiFi and joining this technological revolution are Giovanni Barracco Museum in Rome, Cambelotti Museum in Latina, Pompeii Archeological Park, National Archeological Altamura Museum, Castel Del Monte Museum, and MArTA Museum. In Taranto. Within these structures, visitors will be able to download the specifically designed app and enjoy a new, unique and engaging visiting experience.   What is LiFi? https://tobe-srl.it/en/light-and-data-what-is-li-fi/ Li-Fi and Museums: sustainable innovation lands at Barracco Museum: https://tobe-srl.it/en/li-fi-and-museums-sustainable-innovation-meets-museum-barracco/ What are you waiting for? Join the LiFi Revolution! Contact us to learn more.