Museums become appealing and significant to tourists and citizens. With Infratel Italia, we developed the “LiFi Zone” solution, implemented at the Archeological Museum MArTa in Taranto. On several occasions, digital technologies proved to be necessary for the fruition and enhancement of our cultural heritage. Although digital requires hard skills, resources, and adequate infrastructure, it is also the only way to enhance museums and art, attract tourists and citizens, and promote the "rebirth" of urban centers. Following this “fil rouge”, Infratel Italia collaborated with us to work on the LiFi Zone project at the MArTA Museum. It is a solution that aims at making the visiting experience more engaging and interactive through additional multimedia content received on mobile devices. One will simply download the “MarTA LiFi Zone” App and position their device under the Li-Fi light source in the proximity of the informative sticker to enjoy interactive multi-media content related to the exhibition.  
“Through the MArTA project we offer a model that can potentially be applied to many museums and cultural centers. This would allow a more interactive and unique fruition experience of our cultural heritage. We are thrilled to arrive in Taranto and work on this project of national interest”
Marco Bellezza, AD Infratel   How is all of this possible? “Thanks to the implementation of fifth-generation Li-Fi, or Light Fidelity, which allows data transmission through LED light modulation. In particular, thanks to its extremely accurate geolocation features, it allows the creation of specific content associated with the workpieces on visitors' mobile devices. “These were the words of To Be’s Founder and CEO Francesco Paolo Russo. The project was one of the protagonists of “Next Generation EU - The Italian Innovation Society”, which consisted of two days of working at the Talent Garden in Rome, to learn how to best allocate the 200 billion from the Recovery Fund. The event saw the participation of institutions, the corporate world, and more than 200 key players representing startups, scale-ups, incubators, universities, and Venture Capital. All of them were driven by the willingness to look at the future of our country.
“The project, in which the MArTA in Taranto is the first Italian museum to implement Li-Fi, allows wider access to our cultural heritage, with the purpose of making the visiting experience as engaging and interactive as possible. We aim at lowering any kind of barriers, allowing people with disabilities, visually and hearing impaired, to enjoy their visit”. Eva Degl’Innocenti, MArTA Museum Director
  In other words, this project of national interest brings together the physical and the digital.  Especially in times of pandemics, the Cultural Heritage sector and museums need to consolidate their digital identity. We are looking at a new communicative and interactive vision, where the digital and physical meet and enrich each other.   We are proud to be part of the change!