Sustainable Innovation Meets the Barracco Museum!
Starting from January 6th, ancient art will meet sustainable innovation with the new LiFi project: a new way to experience art, a visit guided by light.
The Li-Fi project, which was promoted by Roma culture, Sovrintendenza Capitolina ai Beni Culturali, will bring Li-Fi to Museums: sustainable innovation will land at the Barracco Museum in Rome, with a cutting-edge visitor experience thanks to wireless technology. This project was implemented and presented by To Be Srl, DB Ingegneria dell’immagine Srl and Tecno Electric Srl and with the support of the European Union.
The project was one of the 43 winners out of a total of 126 participants of the Contest POR FESR 2014-2020 “L’Impresa fa Cultura”. This contest was promoted by Regione Lazio to enhance our cultural heritage through innovation.
The Barracco Museum is one of the first museums worldwide to implement LiFi, which stands for Light Fidelity. It is an innovative and advanced communication system that allows wireless data transmission thanks to LED light sources. This data is received by visitors through their mobile devices with a camera. To enjoy the additional content related to the art exhibition, visitors will simply download the specific app and will position their device under the LED light source.
"We founded To Be because we had a dream and a vision: to imagine a world where every light source can transmit data. This is our idea for LiFi Revolution. LiFi is a technology that allows data transmission in a fast, sustainable, and safe manner. During these first years at To Be, we implemented several projects in so many different fields thanks to the unique features and flexibility of this cutting-edge technology.”
Francesco Paolo Russo, CEO & Founder of To Be
Introducing the Project
The project was presented on January 5th, 2022, on the occasion of the press release that took place at the Barracco Museum, and that was moderated by Mr. Gianni Todini, Askanews director. After the greetings by Maria Vittoria Marini Clarelli, Superintendent of Cultural Heritage, several speakers intervened: Roberto Pollari, Head of the Cabinet of the Regional Council President Regione Lazio; Francesco Paolo Russo, Founder and CEO of To Be srl; Giancarlo Brasini, Project Manager DB Ingegneria dell’Immagine; Alfonso Pecoraro Scanio, President of Fondazione Univerde; Gabriele Ferreri,President of ANGI- National Association of Young Innovators.
The implementation of the project involved 14 selected points of interest. 9 of these are located in the rooms of the ground floor and the first floor, while the other 5 points are located in the ancient Roman House, its first structures dating back to the IV century A.D. The Roman House is located in the museum's undergrounds, which will be reopened to the public on the occasion of this project, after being closed for more than 20 years. The accidental discovery of the ruins in the undergrounds can be traced back to 1899. They were brought to the surface during the demolition of the Renaissance buildings to implement a new road axis in Corso Vittorio Emanuele.
In addition, the Domus, which has been closed to the public since 2000, will be extraordinarily opened every day (only closed on Monday) until January 9th, and, following, it will be open until the end of February on the weekend, from Friday to Sunday. The temporary reopening of the Domus, related to the LiFi project, represents the first step towards a complex and important journey to enhance the exhibition that will be developed in the next months.
This technology will be experimented with at the Barracco Museum until February 20th, 2022, with the possibility of being extended.
To learn more about LiFi, read here.
If you are interested in bringing LiFi to your school or to your children's school, contact us.
Barracco Museum: Li-Fi Meets the Ancient World
Li-Fi, an innovative technology that allows fast, secure, and sustainable data transmission, lands at the Barracco Museum in Rome, breaking all traditional patterns and bringing a new kind of visiting experience.
Works to install LiFi solutions are in progress at the Barracco Museum. These solutions will be able to bring a new, engaging, and interactive visiting experience through multimedia content related to the exhibition, which will be directly received on visitors’ devices
This project carries a significant cultural, social and technological value, and it was co-funded by the European Union. QR codes and paper maps are no longer needed: one can simply position their device under the light source illuminating the collection to receive all the additional content.
To learn more about LiFi, read here
If you are interested in bringing LiFi to your or your children’s school, Contact Us.
Rome, the First Italian City to Implement Li-Fi in School
Rome keeps working on innovation and development, aiming at achieving a “smart” urban model, also by implementing Li-Fi or Light Fidelity. Li-Fi is a wireless technology using LED light modulation for internet connection.
Yesterday, in Rome, the project "Li-Fi in School" was implemented at the Rosetta Rossi Institute. This project was made a reality thanks to the collaboration between our startup and Roma Capitale, along with the support of industrial and strategic partners such as Signify (previously called Philips Lighting), and TecnoElectric Srl.
“Rome is the first Italian city, and one of the first worldwide, to implement Li-Fi in school. We were very enthusiastic to take this opportunity, as it further increased our willingness to bring a “smart”, innovative, and sustainable future to Rome. I am particularly proud that this technology, which is faster, more innovative, efficient, and secure than Wi-Fi will be implemented in a school in Rome. Our students will be at the core of innovation."- These were the words of the mayor Virginia Raggi.
Li-Fi is an innovative wireless technology that uses light waves emitted by LED sources for data transmission. Compared to Wi-Fi, Li-Fi does not emit radio frequencies, and thus it has several advantages. Transmitters can offer a larger bandwidth and eliminate human health risks. In addition, Li-Fi prevents potential external hacker attacks and provides a safe connection, because one can connect to the Li-Fi hotspot only if located under the related light source.
“LiFi is a sustainable connection that eliminates electrosmog. Roma is the first Italian city, and one of the first worldwide, to implement the most innovative version of LiFi technology. We founded To Be with a dream and a vision: to make every light a source of information. This is the LiFi Revolution! Our startup had tremendous growth in the last few months. We are looking for new talents to expand our team and, at the same time, we are working to accelerate our growth by collecting capital from investors"- At the end of his statement, our Founder and CEO Francesco Paolo Russo also announced that we will donate two devices, able to sanitize the environment through light, to the school. These devices will remove fungi, bacteria, and viruses, including COVID-19.
It was an honor to bring LiFi Streaming to the Capital, and in particular to the academic world, which is extremely important for culture, innovation, and our future. It takes courage to work on real innovation and to be the first one to do so.
We hope that starting from the young talents we met yesterday, the light of innovation will bring technological development to our country and will increase the trust in investing in startups.
We still have many dreams to make come true, keep following us and we will do it together!
Rome is the first Italian City to Implement Li-Fi in School
On Thursday, April 2021 at 10 am, Rome's mayor Virginia Raggi will present: "Connecting to the internet through light. Rome is the first Italian city to implement Li-Fi in school".
At the event, our Founder and CEO Francesco Paolo Russo will intervene along with Giovanni Fazio, ICT Rome Physical Infrastructure Director, and Daniel Tatini, Signify’s AD.
You can watch the press release using this link: https://www.youtube.com/channel/UCg3hNs54Hsi7Dgt1JGXyVHA
Accreditation for journalists to attend the press conference is reserved for a maximum of 10 people, in compliance with the provisions and suggestions of the health authorities.
It will be possible to request an accreditation until April 14th, 2021, at the following link: https://tinyurl.com/2n3ejmkf
We will also share the live streaming on To Be’s digital platforms: Facebook, Twitter e LinkedIn.
Are you ready to learn about this great news?
Li-Fi Arrives in school!
Barracco Museum: Pathways Guided by Light for the Exhibition
For the Cultural Heritage sector, Li-Fi Light represents an important tool to enhance cultural assets, since it significantly improves visitors’ experience. The digital world requires specific skills, resources, and infrastructure. However, it is the only way to enhance museums and art, as the digital manages to attract citizens' and tourists' attention, promoting the “rebirth” of urban centers.
Following this fil rouge, at the Barracco Museum, we are implementing Li-Fi solutions able to engage visitors and provide them with a unique and interactive experience. This will be possible thanks to multimedia content appositely designed for the exhibition, which will be received directly on the visitors’ smartphones. This project carries a significant cultural, social and technological value, and it is co-funded by the European Union.
It might be time to say goodbye to QR codes, paper maps, and other technologies: one will simply position their device under the light source illuminating the exhibition to receive all the related content and information.
The project, presented and supported by the EU, that we are working on along with DB Ingegneria dell’Immagine Srl e Tecno Electric Srl, aims at bringing together the digital, history, and physical space to offer a unique fruition experience. Visitors will embark on a journey, all focused on ancient sculpture and Egyptian, Cypriot, Sumerian, Assyrian, Etrurian, Phoenician, Roman, and Greek decorative arts, guided by light.
To learn more about our current and future projects, keep following us on our website and social media platforms!
Light, art and innovation. Join the Li-Fi Revolution!
Li-Fi Arrives to Barracco Museum
Barracco Museum and Li-Fi. Works for the implementation of a new visiting experience have officially started at the Museum of Ancient Sculpture “Giovanni Barracco” in Rome. These changes will be based on Li-Fi and will be funded by Regione Lazio’s contest POR FESR 2014-2020 “L’impresa fa Cultura”.
Through the implementation of our Li-Fi solutions, starting from the main room, it will be possible to enjoy additional content, provided by the Barracco Museum, directly on your mobile phone and other devices. One will simply download the specifically designed app and position their device under the Li-Fi light source.
Li-Fi or Light Fidelity represents one of the most modern and innovative communication systems for wireless data transmission. This process takes place through light modulation, and it works thanks to an emitted light sequence that is not detectable by the human eye.
This technology is not only able to incentivize the fruition of our cultural heritage, but also facilitate the visiting experience for people with disabilities. We are working to make art more inclusive and accessible.
We don't want to reveal everything at once, we will keep you updated!