Li-Fi at the SMAU fair in Berlin
To Be played an important role at the SMAU event in Berlin, which took place April 27-29. This event further contributed to strengthening the ties between Italian startups and the German world of innovation.
More than often, the words “startup” and “Italy” do not go hand in hand. However, the SMAU event has started to change things. 40 startups were selected to participate in “SMAU | Italy RestartsUp in Berlin”, among which To Be. This event showed us that innovation can take place in our territory.
By competing in the Energy and Environment, category, To Be had the opportunity to meet German investors and talk about current and future projects.
Among the many unforgettable moments, we will remember the debate with other startups that took place at the Italian Embassy of Berlin, in front of important investors and government agencies. During this panel, we were honored to be mentioned by Ernesto Ciorra, Chief Officer of Enel Group.
The German innovation system proved to be one of the most advanced worldwide, especially in matching innovative startups with investors. The German system is a role model to follow.
We sincerely thank SMAU and ICE, which is an agency that works on promoting and internationalizing Italian companies, for following us in this experience that allowed To Be to build meaningful networks and create new opportunities.
All of this was possible thanks to the project " To Be International” which was supported by the Lazio Region and Lazio Innova, and was co-funded by the European Union with the Contest POR/FESR 2014-2020 and a contribution of 48.519 euros.
We are looking forward to attending the next SMAU event that will take place on October 12 and 13 2022 in Milan.
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The LiFi Revolution Landed at the SMAU Paris Fair!
To Be was one of the 24 innovative startups attending the SMAU fair in Paris, which took place from March 23rd to the 25th
SMAU fairs play a fundamental role when it comes to bringing together important actors of the European innovation system. Every year SMAU organizes events in Italy and many other countries that involve several companies from every sector at an international level.
SMAU and ICE, which is an agency that works on promoting and internationalizing Italian companies, allowed us to expand our network internationally and to dive into new great opportunities, such as potential collaborations with important bodies.
We were met by the vibrant and dynamic French innovation system. Accelerators, incubators, innovation centers, investors, and several institutions all work together to advance the growth and development of the entrepreneurial sector. Public and private efforts contributed to making France a fundamental player in the innovation system.
Our participation at the SMAU Paris Fair 2022 allowed us to introduce our solutions through speed pitching. We focused on LiFi Geolocation, which improves the geolocation experience through proximity content, and on LiFi Streaming, which creates a bidirectional connection thanks to light modulation.
We were honored to be welcomed to the Italian Embassy. We had the opportunity to take the first steps towards the development of solid Italian-French relations, that would result in a dynamic exchange of ideas and resources.
We thank everyone that contributed to making this an incredible experience, Lazio Innova and Regione Lazio for supporting us with the “To Be International” project, which was co-funded by the European Union and that provided monetary support, which amounts to 48.519 euros.
We look forward to attending the SMAU Berlin Fair on April 27, 28 and 29.
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To learn more about LiFi, read more here.
