To Be Represents Italy at the LiFi Conference
The second edition of the LiFi Conference, the most important global meeting for LiFi experts, took place on June 28th at the Eindhoven High Tech Campus, in the Netherlands. To Be’s representatives attended the event: we brought some of the Italian innovation experience in the Netherlands.
To Be's case studies caught much attention at the LiFi Conference: thanks to the collaboration with institutions and the corporate world, our innovative company implemented and realized several projects in different contexts, such as the Cultural Heritage, Healthcare, and Education sectors.
LiFi: What is it?
LiFi is a cutting-edge technology that allows data transmission through LED light modulation. It can offer several benefits, such as large bandwidth and fast data transmission. Since it uses light and does not emit radio waves, LiFi can be ideal in environments that are hostile to interferences, such as hospitals, military buildings, and airports. In addition, since it provides connectivity by using light, that is enclosed in a specific area, LiFi prevents external hacker attacks. This makes LiFi safe and sustainable.
To Be at the LiFi Conference
The LiFi Conference was extremely relevant as it represented a global meeting point between industry and research to dive deeper into the latest trends of the market and its dynamics, as well as the potential applications of LiFi in several different sectors. Other important topics covered were the role of startups and research in the development and spread of LiFi.
The conference saw the participation of highly renowned figures at a global level, such as Harald Haas, a well-known Professor at Strathclyde University, who first coined the term "Li-Fi". Representing To Be there were Danilo Fattorini, Chief Operating Officer, and Francesco Paolo Russo, Founder, and CEO. For the occasion, we talked about Italy's contribution to the spread and development of LiFi services, particularly in sectors such as Cultural Heritage, Healthcare, and Education.
We are working on several significant LiFi projects in these fields, among which are installations in museums such as the Pompei Archeological Park, Castel Del Monte, MArTA in Taranto, and Altamura National Archeological Park, and so on. LiFi enriched visitors' experience as it guided them through exhibition paths thanks to the geolocation system, and allowed them to receive additional content on their smartphones. We also brought LiFi to several Italian schools, providing students with a fast, safe, and sustainable connection. ASL Napoli 2 Nord, based in Pozzuoli, Ischia, and Procida, was the first Italian hospital to implement LiFi to enhance services for visitors, patients, and healthcare staff.
You can learn more about our projects and potential LiFi applications on our website: https://tobe-srl.it/en/
The LiFi Revolution Landed at the SMAU Paris Fair!
To Be was one of the 24 innovative startups attending the SMAU fair in Paris, which took place from March 23rd to the 25th
SMAU fairs play a fundamental role when it comes to bringing together important actors of the European innovation system. Every year SMAU organizes events in Italy and many other countries that involve several companies from every sector at an international level.
SMAU and ICE, which is an agency that works on promoting and internationalizing Italian companies, allowed us to expand our network internationally and to dive into new great opportunities, such as potential collaborations with important bodies.
We were met by the vibrant and dynamic French innovation system. Accelerators, incubators, innovation centers, investors, and several institutions all work together to advance the growth and development of the entrepreneurial sector. Public and private efforts contributed to making France a fundamental player in the innovation system.
Our participation at the SMAU Paris Fair 2022 allowed us to introduce our solutions through speed pitching. We focused on LiFi Geolocation, which improves the geolocation experience through proximity content, and on LiFi Streaming, which creates a bidirectional connection thanks to light modulation.
We were honored to be welcomed to the Italian Embassy. We had the opportunity to take the first steps towards the development of solid Italian-French relations, that would result in a dynamic exchange of ideas and resources.
We thank everyone that contributed to making this an incredible experience, Lazio Innova and Regione Lazio for supporting us with the “To Be International” project, which was co-funded by the European Union and that provided monetary support, which amounts to 48.519 euros.
We look forward to attending the SMAU Berlin Fair on April 27, 28 and 29.
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To learn more about LiFi, read more here.
